Cinema Aesthetic: Again and Again

January 31, 2008

**This is our weekly series on stylealchemy, titled Cinema Aesthetic, which explores the importance of wardrobe and set design within film (mostly) but may include music video and television**

This week we’re going to jump into the world of the music video which is essentially a short film set entirely to music.

The Bird and the Bee’s Again and Again video is adorable. There are certain points and shots of the video that are constantly repeated as if on a constant loop, hence playing into the ‘again and again’ theme.

Director, Autumn de Wilde has a certain sensibility that is found throughout her portfolio and she has worked with artists and other creatives including Beck, Rodarte, Miranda July and Rilo Kiley/Jenny Lewis. She was also the photographer on the infamous Zooey Deschanel shoot for issue four of Lula Magazine.

Zooey  Zooey for Lula

   Zooey for Lula

The stylist that you always see associated with Autumn de Wilde is Shirley Kurata who has such a cool sensibility with clothes and aesthetics. The de Wilde and Kurata team work heavily with many indie artists in both the photography and film mediums. Here these two worked their magic on musicians Greg Kurstin and Inara George for “Again and Again.” I’m loving the mod, ’60s styling and the eclectic setting. It’s an entertaining 2:51 minutes well spent.

The Bird and The Bee

This dress is out of control!

The Bird and the Bee

The Bird and the Bee

The Bird and the Bee

The Bird and the Bee

Here is the video.

♥ the alchemist

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    1 Comment
      Calle Slåtteby Sep 27, 2010

      Loved Daughter of Magic, Lowell George(1945-1979) Daughter born 1974, sings like `Father living in her soul/ Soo pure songs… and that baby born in-09 a Celebratin too Magic Father40 yearsago… all best too her Family!!!


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