In an Absolut World

July 30, 2008


In the past few weeks, I’ve seen this print ad all over the subways here in NYC and I always chuckled because it seems so crazy. To be honest, I didn’t know what to make of this except that I thought it was a funny spoof and I figured it had to be an ad but for what??? Kanye is pretty infamous for his ego and loud self-boasting so I find these ads to be hilarious and tongue-in-cheek.

Kanye Ad

At first I didn’t realize that it was actually an ad for Absolut vodka. Remember back in the days when they used to do cool advertisements in the shape of their bottle? This prominent product placement had been replaced on this new advertisement with the subtle tagline: “In an Absolut world”

                      Absolut ad

Now, they’ve moved beyond that and this is their new campaign. I think its brilliant in the sense that I love a good spoof.

I also found this commercial on Youtube. Please click for more hilarity.

♥ the alchemist

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