Independent Fashion Bloggers Conference

February 23, 2010

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Let me say that during the whirlwind that is New York Fashion Week, it was nice to attend an event created by and for fashion bloggers. The Independent Fashion Bloggers Evolving Influence Conference was so well-organized  and extremely informative. Put together by IFB founder Jennine of The Coveted, she deserves major kudos for pulling off the event and the subsequent coverage that followed. Plus, it was nice to finally meet her after a few years of email coverage and she is just as kind and lovely as you would imagine.


Jennine, Founder of IFB & The Coveted

I have to admit that I was a little nervous about attending as I would know no one there and I get a little shy in these types of situation. Nevertheless, I knew that I couldn’t miss out on an opportunity to gather some more information about our growing field.

First thing, I had to decide on was what I wanted to wear. I couldn’t help but be influenced by the ridiculous amount of snow that had descended on the New York area and a dress that reflected the wintery outdoors seemed like the perfect fit. Add to that the perfect vintage jacket, an amazing combination of fur, leather and a bomber length all in one. A win-win in my fashion book.

{Side note: I am dreaming of spring days and wearing dresses without tights}


Please excuse the somber expressions in these photos. Taking your own photos is rather unnerving. I mean what would I smile at??? The insistent, blinking light counting down the seconds to the flash?

Anyway, I was able to attend the first two panels in person. The first, Fashion Blog Marketing Workshop was extremely informative and I particularly liked the GStarRaw perspective which included the idea of anti-branding and introduced some new words into my vocabulary like glocal: having a a combined global and local view on an idea.

Panel One: Fashion Blog Marketing Workshop

The second panel, The Business of Blogging, I was really looking forward to because I definitely wanted some guidance on how others had made a career out of blogging and also I would get to hear Gala Darling of iCiNG speak. As expected, I gained some insight into what others had experienced and got some great advice.

IFB conference on stylealchemy

Gala Darling and Panel Two: The Business of Blogging

The last two panels: Navigating Blog Ethics and The Future of Fashion Blogging, I had to experience online but I still walked away with some tidbits that I plan to use. Jordana, Yuli, Wendy and Jennine were all amazing moderators and kept the pace and flow of the event moving. All in all, a roaring success t and I was so happy to be able to attend.

♥ the alchemist

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    1 Comment
      Ms.Vert. Feb 24, 2010

      Very informative. Viewers to your site wil get a good picture of the whole event. Great Job!


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